McLaren x Richard Mille

The new RM 65-01 McLaren W1 is the horological equivalent of McLaren’s new Ultimate Series W1. An apex creation that redefines performance by delivering an intoxicating surge of pure endorphins. We were delighted to conceive the release film through concept boards in collaboration with MilleDollars and Redot Studio.
Brands: McLaren / Richard Mille
Production: MilleDollars
Concept boards: Werlen Meyer