To mark Cheetos’ arrival in France, Chester takes the spotlight in two complementary campaigns. The first, aimed at the general public, features the iconic 2D mascot in live-action films set to the hit song “Can’t Touch This” (by MC Hammer). The second, in partnership with Fort Boyard, a cult French TV game show, immerses Chester in its legendary universe through a film, short animations, and a photo series. Two fun and spectacular campaigns designed to anchor the brand in the French imagination.
